Here’s a great idea.
What if your new rock group appeals to fans of the B52s? Or if your new book is just perfect for people who like Brad Meltzer? If you have a CD or a book or an idea that will…
Of course you can.
It’s human nature to resist saying yes. Human nature makes us hesitate, sometimes for a week or a month, at the very last minute, at the moment of truth.
One technique to get…
Almost every business I have come across sells in a similar way. Call, meeting, live presentation, written proposal, negotiate and pray.
It’s a tedious and painful process
I am certainly guilty…
Think back to the last time you heard an entrepreneur say one of the following things:
o “I’ll get around to doing some marketing when I get back in town.”
o “This month all my attention is…
Your sales force and your customers may scream that you need to lower your price.
It’s not true.
You need to increase your value. If people don’t want to pay, it’s because you’re not delivering…
